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Welcome to Shift It Personal TrainingShift it personal training is a weight loss based personal training service brought to your home by Richard Davidson, one of the most sought after fitness conditioners in London. At Shift it personal training we offer simple solutions to weight loss problems based on the 4 core principles of the B.U.F.F system™ and simple, realistic dietry advice. So if for years you have been a yo-yo dieter (we don't do diets) or are unhappy with your body shape and are determined to finally make a change once and for all, then you have come to the right place. We cover most parts of London, predominantly in Notting Hill, Holland Park & Kensington but if you live outside of these areas and are interested in training please do contact us. Food and Activity Diary...For a personal analysis of your eating habits & exercise levels download our food & activity diary. **********************************************************************************
Deborah Collcutt. Evening Standard - 18 November 2008.
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Get an A-list Body! with tips from their personal trainers Four of the best celebrity personal trainers reveal what works for the stars can work for you too
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I may not possess the body of a supermodel but without Richard's diligent care and attention I'm well aware of how much worse things could be. Finding the time to spend a couple of hours in his company every week is never difficult. In fact, if it wasn't for all the sit ups he put me through I would go so far as to say I looked forward to it! 
